The Preferred Viewing Location in Top-to-Bottom Sentence Reading.

The preferred viewing location (PVL) is a robust finding in research on reading that when fixating on a word during normal sentence reading, readers tend to land slightly to the left of the center of the word. This is in contrast to the optimal viewing location (OVL) in single word recognition, which falls at the center of the word. The current study outlines the history of the PVL in eye-tracking since Rayner's 1979 original study, documenting the origins of these conflicting theoretical explanations. In addition, a new study is reported examining whether the PVL can be attributed solely to oculomotor error or a processing advantage by using an experimental manipulation that separates tracking direction (left-to-right reading) and landing position (left-to-right within a word). Sentences were presented to participants from the top to the bottom of a computer screen with one word per line while eye movements were recorded. In this presentation format, readers continued to land to the left of center, suggesting that the PVL in normal reading is not solely due to oculomotor error.