Claire Midgley, Sabrina Thai, Penelope Lockwood, Chloe Kovacheff, Elizabeth Page-Gould
Although past research has shown that social comparisons made through social media contribute to negative outcomes, little is known about the nature of these comparisons (domains, direction, and extremity), variables that determine comparison outcomes (post valence, perceiver's self-esteem), and how these comparisons differ from those made in other contexts (e.g., text messages, face-to-face interactions). In 4 studies (N = 798), we provide the first comprehensive analysis of how individuals make and respond to social comparisons on social media, using comparisons made in real-time while browsing news feeds (Study 1), experimenter-generated comparisons (Study 2), and comparisons made on social media versus in other contexts (Studies 3 and 4)...
August 13, 2020: Journal of Personality and Social Psychology