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JOURNAL ARTICLE

The effect of price increases on contraceptive sales in Bangladesh

R L Ciszewski, P D Harvey
Journal of Biosocial Science 1994, 26 (1): 25-35
8200877
In April 1990, the prices of five brands of contraceptives in the Bangladesh social marketing project were increased, by an average of 60%. The impact on condom sales was immediate and severe, with sales for the following 12 months dropping by 46% from the average during the preceding 12 months. The effect on oral contraceptive sales was less dramatic: average sales in the year following the increases dropped slightly despite a previously established pattern of rapidly rising sales. There appears no reasonable combination of events other than the price increase itself to explain most of the difference.

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