Christians and Buddhists Are Comparably Happy on Twitter: A Large-Scale Linguistic Analysis of Religious Differences in Social, Cognitive, and Emotional Tendencies.

Are different religions associated with different social, cognitive, and emotional tendencies? Although major world religions are known to encourage social interactions and help regulate emotions, it is less clear to what extent adherents of various religions differ in these dimensions in daily life. We thus carried out a large-scale sociolinguistic analysis of social media messages of Christians and Buddhists living in the United States. After controlling for age and gender effects on linguistic patterns, we found that Christians used more social words and fewer cognitive words than Buddhists. Moreover, adherents of both religions, similarly used more positive than negative emotion words on Twitter, although overall, Christians were slightly more positive in verbal emotional expression than Buddhists. These sociolinguistic patterns of actual rather than ideal behaviors were also paralleled by language used in the popular sacred texts of Christianity and Buddhism, with the exception that Christian texts contained more negative and fewer positive emotion words than Buddhist texts. Taken together, our results suggest that the direct or indirect influence of religious texts on the receivers of their messages may partially, but not fully, account for the verbal behavior of religious adherents.