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Beyond Nudges - When Improving Health Calls for Greater Assertiveness.
New England Journal of Medicine 2019 January 24
In late 2014 and early 2015 in California, 159 people contracted measles. The outbreak was due in large part to the state’s low measles vaccination rate, raising the question of how best to change behaviors that have public health consequences. In recent years, health care leaders have increasingly..
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