We have located links that may give you full text access.
Journal Article
Review
Don't cry over spilt milk: a review on consumer-based corporate reputation in private ophthalmology services.
Romanian Journal of Ophthalmology 2018 July
A growing interest has been identified in defining and measuring corporate reputation in both business and academia. Monitoring and managing the intangible assets of an organization is an important matter and the most investigated intangible asset is reputation. In healthcare services, and implicitly, in ophthalmology services, corporate reputation has generated many controversial debates, due to their characteristics such as intangibility, variability, perishability, and inseparability. Reputation can be defined as a synthesis of opinions, perceptions, and attitudes of an organization's stakeholders. In ophthalmology services, corporate management experts are more aware of the importance of corporate reputation and its implications on an organization's performance. Consumers of private ophthalmology services are the primarily generators of revenues and they place great value on their health and minimize the perceived risks of the services by trusting a healthcare organization's reputation. Consequently, ophthalmology services have been characterized by high-involvement and emotional vulnerability. Hence, consumer-based reputation in the context of private ophthalmology services encompasses affective responses, cognitive responses, the past experiences of consumers as well as their behavioral intentions. However, consumer-based corporate reputation is the sum of the existing consumer's perceived reputation and the potential consumer's perceived reputation. In ophthalmology services, corporate reputation experts recommend building a reputation focused on experiential sustainability, which is very difficult to achieve as it implies responsibility, frugality and sacrifice.
Full text links
Related Resources
Get seemless 1-tap access through your institution/university
For the best experience, use the Read mobile app
All material on this website is protected by copyright, Copyright © 1994-2024 by WebMD LLC.
This website also contains material copyrighted by 3rd parties.
By using this service, you agree to our terms of use and privacy policy.
Your Privacy Choices
You can now claim free CME credits for this literature searchClaim now
Get seemless 1-tap access through your institution/university
For the best experience, use the Read mobile app