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HISTORICAL ARTICLE
JOURNAL ARTICLE
The disgrace of commodification and shameful convenience: a critical race critique of the NBA.
This essay positions sport as a pedagogical social institution from which people learn about race, gender, power, and privilege. The National Basketball Association is examined closely with a critical race lens with regard to the commodification of Black masculinity. A critical race analysis reveals the sharp contradictions between the league’s progressive image as an “industry leader” of racial diversity (Lapchick, Bustamante, & Ruiz, 2007, p.1) and the actualization of league discourse, policy, and practice.
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