Sadhvi Shankar Subramanian, Koula Asimakopoulou, Tim Newton, Anita Chopra, Wen Luo, Andrew Joiner
OBJECTIVE: To ascertain the effects of priming to consider tooth appearance (i.e. exposure to a 'tooth whitening television advert') versus control (a 'non-dental' television advert) on social judgements of tooth colour in a group of Caucasians. METHODS: Two groups of Caucasians randomly assigned to watch either a tooth-whitening advert (experimental, N=67) or a bread advert (control, N=62). All rated the measures of social perceptions: friendliness, popularity, social life, success, intelligence, graduation, introversion/extroversion, happiness, self-confidence, attractiveness, age-estimation and satisfaction, after watching either of the adverts and viewing three digitally modified photographs (Darkened, natural and whitened teeth) of different Caucasian adults (males and females) separately...
October 21, 2022: Journal of Dentistry