Rafael H Orfin, Victoria Uceda, Cody Gardner, Brianna Estrada, Edward Tamayo, Ruthmarie Hernández-Torres, Dongmei Li, Irfan Rahman, Scott McIntosh, Deborah J Ossip, Ana Paula Cupertino, Francisco Cartujano-Barrera
INTRODUCTION: This study aims to assess the feasibility and cost of recruiting young Latino adults (aged 18-25 years) to participate in a vaping cessation study via social media and to describe the baseline characteristics of participants enrolled via social media. METHODS: Paid advertisements were launched using the Meta Ads platform, which serves ads to users on Facebook and Instagram. Key measures of audience targeting included ages 18-25 years, all genders, and the following interests: 'electronic cigarettes', 'vape', 'Latin pop', and 'Latin music'...
2024: Tobacco Prevention & Cessation