Iowa Medicine : Journal of the Iowa Medical Society

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Write down the last two digits of your social security number. Now write down the maximum amount you would pay for a cordless keyboard. Surprisingly, studies have repeatedly shown that individuals who write down relatively high social security numbers are willing to pay up to 2-3 times more on average than individuals who write down relatively low social security numbers.1 The consistent results of this experiment testify to the power of cognitive biases and demonstrate how the decision-making of both patients and physicians can go awry...

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In August I had the opportunity to attend a meeting in Des Moines entitled, Iowa Opiate Abuse and Heroin Addiction: A Community Crisis Summit. This summit brought together stakeholders, subject matter experts, state officials, and people personally impacted by the opioid epidemic for a meaningful discussion about the problem and the next steps we can take to thwart the evolving public health crisis and growing number of personal tragedies. The meeting, sponsored by the Drake University College of Pharmacy and Health Sciences and the US Attorney's Offices for the Northern and Southern Districts of Iowa, was both sobering and enlightening...

The mission of University of Iowa Health Care, simply stated, is: Changing Medicine. Changing Lives.@ And in Iowa - a predominantly rural state with an aging population - changing medicine to improve the lives of all Iowans means identifying new opportunities for the delivery of world-class medical care beyond our Iowa City campus. Enter Ul Health Care's eHealth and eNovation Center@ - a pioneering telemedicine initiative founded in 2013 that links rural hospitals and physicians in Iowa with specialists at University of Iowa Hospitals and Clinics (UIHC) in real time...

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