journal
https://read.qxmd.com/read/36101474/creating-a-marketing-mix-model-for-the-marketing-of-medical-devices-through-public-procurement
#21
JOURNAL ARTICLE
Tina Vukasović, Anita Sluga
The purpose of the paper is to contribute to the knowledge in the field of marketing of medical devices in the public sector. The research problem is based on verifying the correlations between the elements of the 4P marketing mix, after-sales activities and their influence on the preparation of tender documentation in the marketing of medical devices to social welfare institutions. In the process of marketing products through public procurement, the same attention is devoted to the after-sales activities as marketing mix elements (4P)...
September 13, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/36047599/the-effect-of-voluntary-versus-compulsory-preventive-behavior-on-consumer-adaptation-during-covid-19
#22
JOURNAL ARTICLE
Wenyan Yin, Farhana Nusrat, Yanliu Huang
Consumers have been taking various preventive measures during COVID-19. We propose that people who take voluntary (vs. compulsory) preventive actions are better able to adapt to different aspects of life changes. In four studies, we demonstrate that voluntary preventive measures have a positive effect on consumers' adaptation to work, social relationships, interest in hobbies, and other consumption aspects. Because voluntary behavior promotes autonomy, we also manipulate consumers' autonomous motivation and find that feeling autonomous increases consumers' intention to take prevention and pursue adaptation...
September 1, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35946911/creating-persuasive-health-messages-on-social-media-effects-of-humor-and-perceived-efficacy-on-health-attitudes-and-intentions
#23
JOURNAL ARTICLE
Tianjiao Wang, Rachelle Pavelko
This study examined how humor (incongruity humor vs. no humor) interacts with individual differences in perceived efficacy to influence health attitudes and behavioral intentions. Results of a controlled experiment ( N  = 294) revealed that among individuals with lower levels of perceived efficacy, incongruity humor, relative to no humor condition, resulted in greater source liking, which in turn, enhanced their attitudes and intentions to perform preventive health behaviors. However, for individuals higher in perceived efficacy, incongruity humor (vs...
August 10, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35796608/medical-decision-making-with-tables-and-graphs-the-role-of-cognition-emotions-and-analytic-thinking
#24
JOURNAL ARTICLE
Ilgım Dara Benoit, Elizabeth G Miller, Ann M Mirabito, Jesse R Catlin
The shift from one-way to two-way communication in healthcare decision-making has heightened the need to understand the role of display formats including tables and graphs as decision aids. In this paper, we investigate cognitive and affective influences on decision-making involving display formats. We find that a display format's impact on decision quality is mediated by two distinct components of cognition (verbatim and gist knowledge), and that tables compared to bar graphs improve decision quality. We also find evidence that analytic thinking and lower negative affect can improve decision quality...
July 7, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35787243/covid-19-vaccine-perceptions-among-south-asian-communities-in-the-uk-an-application-of-the-theory-of-planned-behavior
#25
JOURNAL ARTICLE
M Bilal Akbar, Lakhbir Singh, Sameer Deshpande, Nihar Amoncar
Based on the Theory of Planned Behavior, this paper explores the perceptions of the COVID-19 vaccine among South Asian communities residing in the UK. Thirty-eight semi-structured interviews were conducted using a qualitative approach and analyzed using thematic analysis. Participants represented Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani, and Nepali backgrounds. The participants revealed that family and community influence their perceptions of the COVID-19 vaccine. The results suggest that normalizing vaccine acceptance, addressing unknown side effects, and popularizing vaccine efficacy data will increase vaccine uptake within the South Asian community in the UK...
July 5, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/36069774/editorial
#26
EDITORIAL
Joy Parkinson
No abstract text is available yet for this article.
July 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35775882/how-scared-are-americans-of-the-zika-virus-the-role-of-threat-efficacy-and-third-person-perception-to-induce-protective-behaviors
#27
JOURNAL ARTICLE
Nan Zheng, Alexandra M Vilela, Sameer Deshpande
This study examines how public perception of threat and efficacy (on self and others) influence their tendency to take preventive action against the Zika virus by surveying 1,152 U.S. adults in Texas and Florida. Findings show that individuals were likely to take protective actions when they: (1) saw a high risk of the disease (high threat) and were confident about their ability to reduce the danger (high efficacy); and (2) perceived others as having a high risk (high threat), but lacked the ability to reduce the danger (low efficacy)...
July 1, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35762706/telemedicine-and-direct-to-consumer-advertising-attitudes-and-the-future-of-telehealth-women-report-telemedicine-as-a-comfortable-option-for-accessing-birth-control
#28
JOURNAL ARTICLE
Erika Katherine Johnson
PURPOSE: This paper addresses what variables predict and mediate relationships involving accessing telemedicine in the form of online birth control websites that are often advertised online on social media. BASIC PROCEDURES: This is a survey study of N  = 252 under 60 women ( Mage = 24.71); multiple linear regression and mediation analyses were done to examine the influence of IBM variables on behavioral intentions. MAIN FINDINGS: Women who currently use contraceptives report comfort and likelihood to use telemedicine services if they have positive attitudes about telemedicine and DTC advertising...
June 28, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35758221/the-relative-impact-of-health-communication-conveyed-via-quick-response-codes-a-conjoint-experiment-among-young-thai-consumers-doing-grocery-shopping
#29
JOURNAL ARTICLE
Asle Fagerstrøm, Niklas Eriksson, Sirinna Khamtanet, Premruedee Jitkuekul, Valdimar Sigurdsson, Nils Magne Larsen
This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants ( n  = 214) purchased grocery using information conveyed via quick response (QR) codes. Results show that a healthy food label, and a good consumer rating on the food's health, evoked the consumers' tendencies towards interacting with a smartphone in the purchasing situation. In addition, likelihood of buying increased...
June 25, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35757864/from-one-to-five-stars-an-exploratory-study-of-how-consumer-reviews-and-digital-brand-identity-shape-maternal-pediatrician-selection
#30
JOURNAL ARTICLE
Amanda S Bradshaw
Digital media initiated a paradigm shift of the doctor-patient relationship in which prospective patients "shop" for physicians as they do other goods and services: using search engines' results, aggregated review websites, and star ratings as cues. These are processed centrally or peripherally in accordance with the Elaboration Likelihood Model (ELM). Electronic word of mouth (EWOM) in conjunction with a pediatrician's digital brand management strategy impacts practice revenue through patient recruitment and retention...
June 25, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35670205/is-social-media-a-panacea-for-social-marketing-communication-a-scoping-review
#31
JOURNAL ARTICLE
Sara Shawky, Krzysztof Kubacki, Timo Dietrich, Scott Weaven
Recognizing the potential of social media as an integral driver of communication that facilitates two-way conversations, this scoping review seeks to identify and synthesize salient benefits and challenges of social media usage reported in social marketing communication. Following a systematic literature review procedure, 31 social marketing studies utilizing social media communications channels were identified. The findings were thematically grouped under eight main topics: targeted reach and raising awareness, continuous consumer insight, ongoing interaction and dialogue, promoting behavior change, cost and time efficiency, discussing sensitive issues, building relationships and social media challenges...
June 7, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35535859/improving-pharmacy-performance-through-market-orientation-and-the-implementation-of-expanded-pharmacy-services
#32
JOURNAL ARTICLE
Grant Alexander Wilson, Jason Perepelkin, David Di Zhnag
This study seeks to extend the limited knowledge of market orientation's effects in retail pharmacy. Specifically, this study explores market orientation's role in the implementation of expanded pharmacy services and resulting performance implications among Canadian retail pharmacies. The results of the structural equation model showed that market orientation directly influenced the implementation of expanded pharmacy services and professional performance. The implementation of expanded pharmacy services was linked to professional performance and ultimately furthered financial performance...
May 10, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35343385/looking-at-young-millennials-risk-perception-and-purchase-intention-toward-gm-foods-exploring-the-role-of-source-credibility-and-risk-attitude
#33
JOURNAL ARTICLE
Ruoyu Sun, Juan Meng
This study investigated young millennials' risk perception, benefit perception, and purchase intention toward GM foods by testing the effects of source credibility and risk attitude. By comparing two samples collected in the U.S. ( N  = 207) and China ( N  = 242), we found that source credibility positively influenced benefit perceptions of GM foods among Chinese millennial consumers. Results also revealed risk attitude significantly influenced both American and Chinese millennial consumers' intention to purchase GM foods...
March 27, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35306972/a-meta-analysis-of-the-determinants-of-patient-satisfaction-and-loyalty
#34
JOURNAL ARTICLE
Karin Olesen, Hanoku Bathula
In the contemporary competitive environment, healthcare providers have had to ensure that their customers are satisfied with the quality of medical service they receive as this is critical in customer retention and their repeated use of the service of the healthcare provider. Taking the patient's perspective, several studies have attempted to identify the determinants of patient satisfaction and their loyalty toward healthcare providers. Studies have yielded mixed results and to get a clearer understanding of these relationships, we perform a meta-analysis of 13 studies to test nine hypotheses...
March 20, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/34995175/two-views-of-cancer-medicines-imagery-versus-evidence
#35
JOURNAL ARTICLE
Jonathan J Darrow
Despite advertising imagery portraying cancer medicines as offering substantial improvement or cure, most patients can expect modest or no incremental benefit from most new treatments, according to pre-specified criteria. When improvements in overall survival are demonstrated, they average just 2.1 months. Despite limited benefits, drug prices have risen while median household incomes have remained largely unchanged, and these higher prices are poorly correlated with improved outcomes. Better alignment of perception with demonstrated drug benefit could be achieved by limitations on advertising and improved labeling or other disclosures...
January 7, 2022: Health Marketing Quarterly
https://read.qxmd.com/read/35499981/editorial
#36
EDITORIAL
Joy Parkinson
No abstract text is available yet for this article.
January 2022: Health Marketing Quarterly
https://read.qxmd.com/read/34939528/use-of-social-media-in-healthcare
#37
JOURNAL ARTICLE
Samer Elhajjar, Fadila Ouaida
Our study describes the potential use of social media by hospitals in general and focuses on its actual use by Lebanese and American hospitals. We carried out an investigation concerning both countries' hospitals in order to determine each their level of involvement, and its public's level of engagement. This study also compares the way people react on each post, depending on the social network platform, the nature of each post, and the category of topics discussed. The results of this investigation unveiled a great disparity between these two countries concerning the frequency and the number of posts...
December 23, 2021: Health Marketing Quarterly
https://read.qxmd.com/read/34895110/market-segmentation-of-south-african-adolescent-girls-and-young-women-to-inform-hiv-prevention-product-marketing-strategy-a-mixed-methods-study
#38
JOURNAL ARTICLE
Kenyon Crowley, Michelle Dugas, Guodong Gordon Gao, Lara Burn, Kem Igumbor, Duduzile Njapha, Jeanna Piper, Fulvia Veronese, Ritu Agarwal
The uptake of and adherence to HIV prevention products in South Africa has not achieved widespread success. This study aimed to develop a holistic understanding of the psychographics of adolescent girls and young women in South Africa, a primary audience for HIV prevention products, in order to inform market segmentation and marketing strategies. Extensive ethnographic analyses were complemented with a survey ( n  = 1,500) centered on personal care product journeys. Clustering and qualitative methods yielded six segments with measurable differences, and revealed common themes surrounding empowerment and self-determination, patriarchy, and misinformation risk...
December 13, 2021: Health Marketing Quarterly
https://read.qxmd.com/read/34866544/direct-to-consumer-prescription-medication-advertisements-on-social-media-the-role-of-social-factors
#39
JOURNAL ARTICLE
Joshua Fogel, Jennifer Shraybman-Buynova
This study examines the association of social factors with the intention to seek and behavior of obtaining additional prescription medication information after direct-to-consumer prescription medication advertisement (DTCA) exposure. Data were analyzed from 667 college students who were exposed to online social media advertisements. Subjective norms and trust were both positively associated with intentions and behavior. Bridging social capital was positively associated with intentions but not with behavior...
December 5, 2021: Health Marketing Quarterly
https://read.qxmd.com/read/34847827/demystifying-hospital-charges-for-hospital-readmissions-in-2017-in-the-united-states-for-psychosis-drg-885
#40
JOURNAL ARTICLE
Ravi Chinta, Japjot Singh
Existing research on hospital charges is primarily focused on hospital admissions, but not on hospital readmissions. Our research fills this gap. We utilize the 2017 Hospital Readmissions database from the Agency for Healthcare Research and Quality (AHRQ) to empirically study factors that impact hospital charges for hospital readmissions. We focus on psychosis (DRG = 885) which has 609,360 records in 2017 in the AHRQ database. We employ regression analyses using patient demographics, inpatient care variables, and hospital characteristics to explain variance in hospital charges...
November 30, 2021: Health Marketing Quarterly
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