Alicia Roso, Arnaud Aubert, Sophie Cambos, Francis Vial, Julia Schäfer, Marielle Belin, Damien Gabriel, Cécile Bize
OBJECTIVE: Emotions play an important role in consumers' perception of a sensory experience. The objective of this work was to investigate the ability of basic skin care formulas (i.e., without interference of odor, color, packaging) and pillar ingredients (i.e., emollients and rheology modifiers) to elicit emotions. Another objective was to track, as claimed by neurocosmetics, the possible effect of formulas to trigger emotions from their direct biochemical effects on the skin. METHODS: Standard methodologies were mobilized, combining subjective and behavioral parameters (i...
November 1, 2023: International Journal of Cosmetic Science