Eamonn Ferguson, Sarah Bowen, Richard Mills, Claire Reynolds, Katy Davison, Claire Lawrence, Roanna Maharaj, Chris Starmer, Abigail Barr, Tracy Williams, Mark Croucher, Susan R Brailsford
BACKGROUND AND OBJECTIVES: Homophily represents the extent to which people feel others are like them and encourages the uptake of activities they feel people like them do. Currently, there are no data on blood donor homophily with respect to (i) people's representation of the average prototypical UK blood donor and (ii) the degree of homophily with this prototype for current donors, non-donors, groups blood services wish to encourage (ethnic minorities), those who are now eligible following policy changes (e...
September 2, 2024: Vox Sanguinis